Halfway through his electrifying new memoir, "Life," Keith Richards writes about the consequences of fame: the nearly complete loss of privacy and the weirdness of being mythologized by fans as a sort of folk-hero renegade.

"I can't untie the threads of how much I played up to the part that was written for me," he says. "I mean the skull ring and the broken tooth and the kohl. Is it half and half? I think in a way your persona, your image, as it used to be known, is like a ball and chain. People think I'm still a goddamn junkie. It's 30 years since I gave up the dope! Image is like a long shadow. Even when the sun goes down, you can see it." (...)

Mr. Richards's prose is like his guitar playing: intense, elemental, utterly distinctive and achingly, emotionally direct. Just as the Stones perfected a signature sound that could accommodate everything from ferocious Dionysian anthems to melancholy ballads about love and time and loss, so Mr. Richards has found a voice in these pages - a kind of rich, primal Keith-Speak - that enables him to dispense funny, streetwise observations, tender family reminiscences, casually profane yarns and wry literary allusions with both heart-felt sincerity and bad-boy charm.